The Ela
Task
Design a logo and branding for a business in the hospitality industry along with multiple deliverables for stationary and appropriate merchandise.
Moodboard
I was really drawn to earthy tones and simple line work to bring an organic and luxurious quality to the logo and branding.
Sketches
For my sketches, I was inspired by bamboo with its long association with tranquility and its strong height paired with delicate leaves. Another direction I was contemplating in my sketches was mimicking organic elements into geometric shapes for a more modern approach.
Digital Drafts Round 1
Digital Drafts Round 2
Final Design
Reflection
I’m really pleased with how The Ela’s logo and branding turned out. It holds strength and uniqueness in its vertically dominant logo that put’s focus on the brand’s name. The delicate line work and single color usage help to convey that feeling of luxury, and most importantly tranquility, that The Ela aims to deliver to all of it’s guests.