Vancouver

Rebranding

Nestled between the vast blue waters of the Pacific and the temperate emerald green rainforests of Canada, nature encapsulates Vancouver. Fueled by a drive to become the world's greenest metropolitan area, the modern and forward thinking spirit of the city inspired my rebranding efforts. The rolling curves seen throughout the branding represent a pathway of discovery and pair with the national park inspired icons to make one’s experience in Vancouver feel like the adventure it truly is. With clean branding that better reflects Vancouver's efforts and values, it's easy to remember that here, things are clear.


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Joy Waffle Cones