Joy Cones

Tasked with revamping an existing package design, I wanted to develop modern packaging that highlights the sweet treat inside a box of Joy Waffle Cones. An ode to a nearly universal experience of ice cream dripping down the cone in the heat of summer, the refreshed design represents the enhancement of the cone with flavors of vanilla, chocolate, and strawberry. While the branding has a more modern twist, the love for Joy Waffle Cones has not changed.