Fiesta San Antonio

Vibrant. Cultural. Community-based. These pillars of Fiesta help make San Antonio, Texas unparalleled amongst others. As days approach closer to April, the city lights up and becomes energized with spirited decorations brightening each street corner. This beloved tradition honors San Antonio for its past, present - and future. Being native to the city, I grew up participating in the joy, excitement, and thrill that spread throughout the neighborhoods. Because of that energy, I created a branding concept to play off the papel picados that hang above every corridor, bright with the colors and icons of the Alamo City.